Alex Gibson

Art, Collaboration & Social Media

Social Media En Masse

“In a staggering show of how quickly broadband services are spreading in Asia, China this year overtook the United States as the largest fixed subscriber market [of Internet broadband services], according to a new report… from Dittberner Inc.” ~Michael Dinan

We are living in a new millennium. The first decade of the 21st century will be remembered for its rapid uptake of Social Media en masse. After the collapse of the NASDAQ around 2002, it seemed as though the mid-90’s fad of the Internet had died once and for all. However, since then a remarkable resurrection has taken place. Among the web services that achieved this are Google, Blogspot, Amazon, Wikipedia, Second Life, YouTube, MySpace, Facebook and more recently Twitter. The network has reformed, rerouted and reproduced through a series of new strategies. Industrial tactics based on broadcast media such as one way databases and over speculated advertising banners had not succeeded. Now web pages are not just broadcasting their messages, they are seeking the user to add their voice to them. User generated content, social networking, rating systems, private messages and profile-centric home pages have come together to create the so-called ‘Web 2.0‘ and this coupled with smarter pull advertising are capitalising the Internet in a new model of economy with social production as its engine.


July 1, 2008 - Posted by | web 2.0 | ,


  1. Hey alex,
    good to see that you have started this blog! The wordpress back-end is quite intuitive!
    Anyhoo, i will pop by and add you to my RSS feeds,

    Comment by Geordie Barker | July 1, 2008 | Reply

  2. Thanks @geordieb. It is impressive technology, however the temptation to rip the hood off and start playing is strong. But I don’t have time for that, so for the time being I’m gonna stay with this

    Comment by xgibson | July 2, 2008 | Reply

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