Alex Gibson

Art, Collaboration & Social Media

Future of Media 2008 Summit (via Twitter)

This blog is a compilation of ideas and annotations from the Future of Media 08 ‘#fom08’ Twitter.com tag on Summize.com. I did not attend the summit but followed the #fom08 tag and tried to condense the information contained into useful annotations for Social Media researchers.

stilgherrian: Jenny [Williams] “It’s very close to being a revolution,” like the Industrial Revolution. “Close”? “CLOSE”? WTF?!?!?! #fom08

This sentiment is indicative of the nervousness about the rapidity of change undergoing in culture since the the early 1990’s and was most brilliantly announced by the popularity of the Internet and mobile phones. The frustration by stilgherrian also shows how early adopters are annoyed by the conservative denial of the cultural shift that is prevalent in contemporary practices.

mpesce: “As significant as the transition from feudalism to capitalism” #fom08 opening thoughts

I am assuming this quote is also from Jenny Williams, but it’s unclear. It contains a common belief, that Social Media is also significant shift in economic organisation. This idea is notably developed by Yochai Benkler in ‘The Wealth of Networks”. While the issue is contentious because it is early days, it is hoped that we may find a more equitable system to replace capitalism that is not as susepitble to corruption and despotism as communism.

mpesce: “iPhone data usage is about 50 times higher than any other mobile handset” – AT&T #fom08

The shift from fixed desktop networking is undergoing incredible development as mobile phones become 3G and wireless capable. This is fulfilling a desire by people to network in more fluid, flexible and ubiquitous ways. It is also having deep affects on the sociality of knowledge, information and culture. Crowd sourcing, mass coordination and leaderless organisation being just a few examples of what has emerged as trends for culture.

stilgherrian: Ross is talking us thru the Future of Media Report, PDF at http://rossdawsonblog.com/Future_of_Media_Report2008.pdf #fom08

The FOMR08 PDF is focused on business strategies and seems to miss the deeper point, that this is changing all aspects of society, not just business. The quantitative approach is interesting but less than half the argument. Its typical of industrial capitalists to try and frame the shift in their terms, but is not going to help the transform with the shifting environment.

mpesce: Should the advertiser target a community? Or rather should the community be so in love with the advertiser they do the spruiking? #fom08

This point goes to the heart of Internet commerce.

trib: To the question – all advertising *is not* spam. I will take ads for free use (as @chrissaad said). But I would prefer relevance #fom08

A good point about the changing role of advertising and business communications. If advertisers can get their heads around this then they will make a lot of money and hopefully will stop pissing everyone off.

A final note… Public broadcasters have a huge advantage in the Social Media landscape, because they are already inherently social organisations. Could social media force the antisocial behaviour of corporations and their satellite companies to play nice?

July 15, 2008 Posted by | techology, web 2.0 | , , | 2 Comments

Social Media En Masse

“In a staggering show of how quickly broadband services are spreading in Asia, China this year overtook the United States as the largest fixed subscriber market [of Internet broadband services], according to a new report… from Dittberner Inc.” ~Michael Dinan

We are living in a new millennium. The first decade of the 21st century will be remembered for its rapid uptake of Social Media en masse. After the collapse of the NASDAQ around 2002, it seemed as though the mid-90’s fad of the Internet had died once and for all. However, since then a remarkable resurrection has taken place. Among the web services that achieved this are Google, Blogspot, Amazon, Wikipedia, Second Life, YouTube, MySpace, Facebook and more recently Twitter. The network has reformed, rerouted and reproduced through a series of new strategies. Industrial tactics based on broadcast media such as one way databases and over speculated advertising banners had not succeeded. Now web pages are not just broadcasting their messages, they are seeking the user to add their voice to them. User generated content, social networking, rating systems, private messages and profile-centric home pages have come together to create the so-called ‘Web 2.0‘ and this coupled with smarter pull advertising are capitalising the Internet in a new model of economy with social production as its engine.

July 1, 2008 Posted by | web 2.0 | , | 2 Comments